your prospects really believe what you're telling them?
(Then why aren’t they acting like it?)
What do your prospects believe
about you? Do they believe you can make their lives easier or better?
Do they believe you'll deliver on your promises? Do they believe
you'll meet their expectations? And most importantly, do they believe
they'll get the results they're hoping for?
The answer you want to hear, of
course, is yes. But not just any yes. You want an eager,
can't-wait-another-minute gotta-have-it kind of yes. But most of
all, you want your prospects to act.
As you may have discovered, writing
copy that compels your prospect to act is harder than it looks.
It takes extraordinary writing skills, and a special understanding
of how the human mind works. Maybe, in your business, that type
of copy is in short supply. Maybe you're not even sure what it looks
like. Let me sketch you a quick picture …
Imagine a message so compelling
that it instantly – and intimately – connects with your
prospect on a deep emotional level. Copy so engaging that it makes
him pay close attention … involves him enthusiastically in
your value proposition … and moves him to take the next step
in the relationship. Here's what one of my clients had to say about
the connection I helped her make with her prospects:
"I want you to know how effectively
you transformed the business flyer I'd been using for years. The
first prospect who looked at it didn't just smile and politely
tuck it away. Instead, she read the whole first section right
on the spot and then asked me to provide a proposal for her company's
Christiane Carlson-Thies, Owner
Using time tested, proven techniques,
I build an irresistible case for your products or services –
for those who are qualified prospects, with a real need and a real
desire to buy. Choosing just the right words, I remove every obstacle
that stands between your prospect and the yes. Most of all, I move
your prospect to decisive action – to call you, to request
more information, or to place an order.
But please – take note! I'm
particular about the copywriting assignments I take on. I'm a natural-born
skeptic. (That's good news for you, actually. If I can't believe
in your product or service, I can't convince your prospects to,
either.) I won't take on assignments that promote gambling, snake
oil, get-rich-quick schemes, or products and services of dubious
But when I do take on an assignment,
you can rest assured that I'll do everything in my power to deliver
results you'll be tickled pink over … like the internet sales
letter I wrote for this company:
"What can you say about someone who
delivers on time, on budget, and produces killer ad copy that
produces a 30% jump in sales? Except, thank you, thank you, thank
you! I am grateful every time I hear the cash register ring!"
Adam Hewison, President
You know, when it comes to copy,
it doesn't matter what you meant to say. It only matters what the
other guy believes you meant. I make sure they're the same thing.
The result? More qualified prospects who become happy customers.
If you want your marketing materials
to compel your prospect to action – and increase your bottom
line – then contact me today. To take the first step in turning
more prospects into customers, fill out
this form. Or if you prefer, simply pick up the phone and call